Insights on product development, market validation, and startup growth.
The best time to build a community around your product is before you launch. The second best time is now. Here's how to do it without it becoming a full-time job.
Most founders run discovery calls like demos. The ones who close more business run them differently — as listening exercises where the prospect does most of the talking.
Building in public is the counterintuitive marketing strategy that outperforms paid ads for early-stage founders who commit to it. Here's the practice.
Cold email still works. The founders who say it doesn't are sending the wrong emails. Here's what the emails that get replies look like.
Everyone talks about product-market fit. Fewer people can articulate what it actually feels like from the inside — or how to measure whether you have it.
Your first 10 customers are out there. They're not going to find you. Here's a systematic approach to finding them without a marketing budget.
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